Senior Marketing Communications Specialist

Position Summary

The Senior Marketing Communications Specialist supports strategically planning and is responsible for executing both external and employee communications programs aligned with corporate and regional objectives. This includes project management, resources coordination and event execution. The scope of responsibility covers supporting brand marketing, public relations, digital media operations, industry engagements, ESG initiatives, and community activities.

As a member of the Marketing Communications team, the desired candidate will work closely with the Marketing Communications Manager, regional executives, internal & external stakeholders, various industry partners, agencies and the media counterparts. Lam Research Taiwan is seeking an organized team-player who is capable of working independently and adapting efficiently to a fast-paced work environment in order to maximize communications results and impact.

Job Responsibilities - 1

• External (50%): Assist to generate creative and effective marketing communications and branding strategies align with business objectives and execute the plans by translating them into impactful campaigns.
  • Support the development of overall regional communications plan, marketing strategy, and PR practice to continuously build strong brand presence and maximize the impact of brand campaign.
  • Build and maintain strong relationships with agencies, key media outlets, journalists, and industry experts to secure positive media coverage and generate brand awareness.
  • Monitor and analyze media coverage, track brand sentiment, and provide regular reports on the effectiveness and impact of branding and PR initiatives.
  • Assist translation, localization, proofreading or developing content for press release/media advisory distribution, article placement and social media posting.
  • Implement global marketing communications programs and campaigns to increase brand awareness, drive engagement, and support the company’s business goals.
  • Coordinate domestic industry tradeshows, conferences, and exhibitions to engage with industry players and increase company brand visibility.
  • Ensure brand consistency and adherence to brand guidelines across all communication channels, including social media, blog, website, ads, and employee communications.
  • Partner with local HR to implement awareness and branding activities to attract potential talents, as well as to provide marketing communications support and guidance for effective talent acquisition and retention.

Job Responsibilities - 1

• 外部相關計畫（50%）: 協助規劃與業務目標一致、富創意和具成效的行銷傳播和品牌策略，並將其轉化為具影響力的活動。
  •   支援並制定當地傳播計劃、行銷策略和公共關係實務，建立強大的品牌存在感，並最大化提升品牌活動的影響力。
  •   與代理商、主要媒體、記者和產業專家建立並維護緊密的關係，確保正面的媒體報導並提高品牌知名度。
  •   監測和分析媒體報導，追蹤品牌情感，並定期報告有關品牌和媒體關係活動成效和影響。
  •   協助翻譯、在地化、校對或撰寫新聞稿／媒體消息稿、廣編稿和社群媒體貼文。
  •   執行總公司的行銷傳播計劃和活動，提高品牌知名度，推動參與度，以支援公司的營運目標。
  •   協調國內大型產業展會、會議和展覽，與產業先進互動，提高公司品牌能見度。
  •   遵循品牌規範以確保所有傳播管道，例如：社交媒體、部落格、網站、廣告和員工傳播等，可展現品牌識別的一致性。
  •   與人力資源部門合作，進行品牌宣傳活動以吸引潛在人才，並為人才招募和留任提供有效的行銷傳播支援和指引。

Job Responsibilities - 2

• Internal (30%): Develop and implement employee communications and engagement plans that engage, align, and inspire employees with Lam’s vision and business strategy.
  •   Serve as a trusted partner providing support on how to inform, engage, and mobilize our people.
  •   Plan, write, and edit content for a variety of employee communications programs and delivering key messages to all employees.
  •   Collaborate with team members regarding the design, content strategy, curation and maintenance of The Point, Corporate SharePoint sites, Viva Engage, Benevity, and other channels.
  •   Support the scheduling and logistics of employee engagement events, such as the regional all-employees meeting.
  •   Support the Marketing Communications team in managing workflows for financial process, legal approval, reporting, and collaboration with other internal groups as needed.

Job Responsibilities - 2

• 內部相關計劃（30%）：制定並實施員工傳播和參與計劃，鼓勵員工關注、認同並參與Lam的願景和營運策略。
  •   作為值得信賴的合作夥伴，協助內部團隊與員工進行有效溝通。
  •   規劃、撰寫和編輯各種員工傳播計劃的內容，並向所有員工傳遞重大的訊息。
  •   與團隊成員合作，針對各種企業內部的傳播管道，如：The Point、企業SharePoint網站、Viva Engage、Benevity等，進行功能設計、內容規劃及展示和平台維護。
  •   支援大型員工傳播活動與參與計畫（例如：全體員工會議）的時程安排和後勤工作。
  •   協助行銷傳播團隊管理相關財務流程、法律審批、報告產出，並依據工作需求，與其他內部團隊進行合作。

Job Responsibilities - 3

• ESG/Community (20%): Support charitable initiatives by liaising with our social partners and maintaining disciplined tracking of our projects and contribution.
  •   Support the company’s ESG framework by leveraging employee volunteer activities.
  •   Collaborate with cross-functional teams to implement community relations initiatives and employee volunteering programs.

• ESG／社區相關計畫（20%）：支持合作夥伴相關慈善活動倡議，進行專案管理以追蹤和紀錄對社會的貢獻。
  •  透過企業志工活動來支持公司的ESG框架。
  • 與跨部門團隊成員共同合作，實施社區關係倡議和企業志工計劃。

Other Job Responsibilities

People Management (Responsibility for leading, motivating and developing staff)

• Experience in managing agency partners to accomplish assigned programs effectively.
• Experience in leading/supporting cross-functional teams to conduct internal projects flawlessly.

Minimum Qualifications

•   At least 10 years of working experience in the Marketing Communications function or at a PR agency.
•   At least 5 years of experience in the B2B high-tech industry with semiconductor industry working experience as a plus.
•   Bachelor’s degree in communications, Public Relations, Journalism, Marketing, Business or equivalent. A Master’s degree is a plus.
•   Studying abroad in an English-speaking country and/or holding an MBA degree is a plus.
•   Excellent written and verbal command of both Traditional Chinese and English (TOEFL iBT scores over 100 or IELTS 7.0 above).
• 曾在企業的行銷傳播部門或公關公司任職，並擁有至少10年的工作經驗。
• 曾在B2B高科技產業任職，並擁有至少5年的工作經驗；具有半導體產業的工作經驗者尤佳。
• 擁有大眾傳播、公共關係、新聞、市場行銷、商業或相關的學士學位；擁有碩士學位者更佳。

Preferred Qualifications

•   Good communications skills and a teamworking spirit are essential to effectively collaborate with multiple stakeholders and driving positive results.
•   The ability to prioritize and manage multiple tasks while effectively fulfilling day-to-day responsibilities is crucial.
•   A willingness to explore new approaches to elevate the impact and optimize processes to increase efficiency is highly valued.
•   Strong analytical and problem-solving skills are essential for this role.
•   Strong working knowledge of PowerPoint, Word, Outlook calendar scheduling, Teams, Viva Engage and SharePoint.
•   Demonstrated understanding of the strategic use of digital media, tools, applications, and platforms, including web, social, and mobile.

Our Commitment

We believe it is important for every person to feel valued, included, and empowered to achieve their full potential. By bringing unique individuals and viewpoints together, we achieve extraordinary results.

Lam Research ("Lam" or the "Company") is an equal opportunity employer. Lam is committed to and reaffirms support of equal opportunity in employment and non-discrimination in employment policies, practices and procedures on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, or military and veteran status or any other category protected by applicable federal, state, or local laws. It is the Company's intention to comply with all applicable laws and regulations. Company policy prohibits unlawful discrimination against applicants or employees.